Buy Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System, 1st Edition PDF ebook, (ISBN-13: 9780470249093), by author Philip Kotler – published by Jossey-Bass today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
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Summary of Strategic Marketing For Health Care Organizations: Building A Customer-Driven Health System – 1st Edition
From publisher Jossey-Bass:
This much-needed text offers an authoritative introduction to strategic marketing in health care and presents a wealth of ideas for gaining the competitive edge in the health care arena. Step by step the authors show how real companies build and implement effective strategies. It includes marketing approaches through a wide range of perspectives: hospitals, physician practices, social marketing, international health, managed care, pharmaceuticals, and biotechnology. With Strategic Marketing for Health Care Organizations, students and future administrators will have a guide to the most successful strategies and techniques, presented ready to apply by the most knowledgeable authors.
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