Download It’s Not Just PR: Public Relations in Society 2nd Edition PDF ebook
- Category: Social Science
- Full Title: It’s Not Just PR: Public Relations in Society 2nd Edition
- Edition: 2nd Edition
- ISBN-13: 9781118554005
- Publisher: Wiley-Blackwell (STMS)
- Author: W. Timothy Coombs, Sherry J. Holladay
- eBook format: PDF
- Copyright year: 2013
In the second edition of their award-winning book, W. Timothy Coombs and Sherry J. Holladay provide a broad and thorough look at the field of public relations in the world today and assess its positive and negative impact on society’s values, knowledge, and perceptions. Uses a range of global, contemporary examples, from multi-national corporations through to the non-profit sector Updated to include discussion of new issues, such as the role and limitations of social media; the emergence of Issues Management; how private politics is shaping corporate behavior; and the rise of global activism and the complications of working in a global world Covers the search within the profession for a definition of PR, including the Melbourne Mandate and Barcelona Principles Balanced, well organized, and clearly written by two leading scholars
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