The Electronic Commerce 12th Edition is written by author Gary Schneider and published by Cengage Learning in 2016. It has an ISBN-13 is 9781305867819. This is a great textbook that is now available in PDF format so you can download it, get instant access on any device, both online and offline.
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This edition provides comprehensive coverage of emerging strategies, up-to-the-minute technologies, and the latest market developments. Students gain an understanding of the dynamics within this fast-paced industry as the book balances technological issues with the strategic business aspects of successful e-commerce. Content addresses e-commerce growth in the rapidly-developing economies of China, India, and Brazil and examines social media and online marketing strategies, technology-enabled outsourcing, and online payment processing systems. New “Learning From Failure” features draw important lessons from the experiences of actual companies. Cases featuring real company situations provide the basis for class presentations, case discussions, and extended written assignments.
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PDF eBook details:
- Full title: Electronic Commerce, 12th Edition
- Copyright Year: 2016
- ISBN: 9781305867819
- Publisher: Cengage Learning
- Author: Gary Schneider
- File type: PDF
- File Size: 16.9 Mb