The Creating a Brand Identity: A Guide for Designers 1st Edition is written by author Catharine Slade-Brooking and published by Laurence King Publishing in 2016. It has an ISBN-13 is 9781780675626. This is a great textbook that is now available in PDF format so you can download it, get instant access on any device, both online and offline.
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Creating A Brand Identity is a complex challenge for the graphic designer. It requires practical design skills and creative drive as well as an understanding of marketing and consumer behaviour. This practical handbook is a comprehensive introduction to this creative process. Exercises and examples highlight the key activities undertaken by designers to create a successful brand identity, including defining the audience, analyzing competitors, creating mood boards, naming brands, designing logos, presenting to clients and launching the new identity. Case studies throughout the book are illustrated with brand identities from around the world, including a diverse range of industries such as digital media, fashion, advertising, product design, packaging, retail and more. Filled with tips and tricks on research, design and testing, this is essential reading for students, graduates and working designers exploring this area for the first time.
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PDF eBook details:
- Full title: Creating a Brand Identity: A Guide for Designers, 1st Edition
- Copyright Year: 2016
- ISBN: 9781780675626
- Publisher: Laurence King Publishing
- Author: Catharine Slade-Brooking
- File type: PDF
- File Size: 11 Mb