Buy Marketing Health Services, 4th Edition PDF ebook, (ISBN-13: 9781640551565), by author Richard K. Thomas – published by Health Administration Press today and save up to 80% compared to the print version of this textbook. With PDF version of this textbook, not only save you money, you can also highlight, add text, underline add post-it notes, bookmarks to pages, instantly search for the major terms or chapter titles, etc.
You can search our site for other versions of the Marketing Health Services 4th Edition PDF ebook. You can also search for others PDF ebooks from publisher Health Administration Press, as well as from your favorite authors. We have thousands of online textbooks and course materials (mostly in PDF) that you can download immediately after purchase. Every textbook comes with a 7 days “100% satisfaction” guarantee.
Note: e-textBooks do not come with access codes, CDs/DVDs, workbooks, and other supplemental items.
Summary of Marketing Health Services – 4th Edition
From publisher Health Administration Press:
As the healthcare field evolves, so, too, does healthcare marketing. Flexing with the changing environment, marketing continues to demonstrate its vital importance to healthcare in these dynamic times. The fourth edition of this essential guide to healthcare marketing, released five years after the previous edition, features new and updated content reflecting changes in the field, such as the emergence of population health management and value-based care, a focus on preventive care versus sick care, and an overall shift in thinking to caring for groups of consumers versus individual patients. The author, who has real-world, on the-the-ground experience as a healthcare marketer, provides numerous examples and case studies to demonstrate healthcare marketing’s role in a shifting landscape. Changes to the fourth edition include: – A new chapter on the changing healthcare environment, providing rich context for future healthcare marketing activities – A new chapter addressing health communication’s pivotal role in healthcare marketing and the processes involved with developing effective communication plans – Major updates on developments in the healthcare marketing field since 2010 – A new section on international healthcare consumers – A revised chapter on contemporary marketing techniques, with a new section on affinity marketing – And more
Download Marketing Health Services 4th Edition PDF eBook
You can download the Marketing Health Services 4th Edition | 9781640551565 PDF immediately after successful checkout! It’s also emailed to you as soon as the order is confirmed. You can share your ebook free to your friends. Happy you, happy us!